Health Gorilla wanted to create a website that effectively communicated their value proposition while also providing a simple and intuitive user experience. One of the primary challenges was developing dynamic landing pages with engaging animations that would captivate visitors and drive conversions. Also, integrating Salesforce with the website posed a significant hurdle, as it was crucial to ensure a unified data flow and streamline lead management processes.
Another challenge was creating a custom ROI calculator that would provide accurate insights through a polished, user-friendly interface, allowing users to quickly understand the return on investment for Health Gorilla's services. To address these challenges, a comprehensive design and development approach was required, ensuring that each element not only met technical requirements but also reflected Health Gorilla's brand identity and user expectations.