Homebound

Homebound is a real estate service platform that helps homeowners determine if their property qualifies for various services such as solar installation, construction, or renovation.

The goal was to streamline service discovery and drive qualified lead generation through an intuitive, modern digital experience.

Client
Homebound
Site Features & Stack
Webflow (frontend & CMS)
Figma (UI/UX Design)
Google Maps API (real-time mapping)
Custom JavaScript (validation logic)
WPEngine
HubSpot
Web design
UI/UX design
Webflow
Web design
UI/UX design
Webflow
Challenges

There were various UX and technical challenges for Homebound:

  1. Users required an easy-to-use method to determine if their address was in a serviceable area.
  2. The business required a real-time, map-based validation system to enhance trust and usability.
  3. A scalable content management system (CMS) was necessary to manage evolving data like service regions, offerings, and FAQs without relying on developers.

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Our Solution

We delivered a full-stack digital experience optimized for both performance and conversion:

UX & Design

First, we designed a modern and approachable interface in Figma. The design focused heavily on conversion, using an input-first approach that immediately encourages users to check their address.

  1. Improved Speed
  2. Better Design
  3. Easier to Manage
Tech Implementation

On the technical side, the website was built using Webflow, which allowed for quick deployment and easy scalability as Homebound’s needs grow.

We integrated the Google Maps API along with custom JavaScript to enable real-time address validation. This provided users with instant, clear visual feedback directly on the map.

Also, we developed a robust content management system (CMS) that lets Homebound easily manage serviceable locations, available services, and frequently asked questions. This ensures the platform remains flexible and simple to update without requiring developer support.

How We Improved Their Performance

+40%

Increase In Qualified Leads
New address checker captured qualified leads and routed them to next steps.

<3s.

Lightning-fast Location Validation
Eligibility confirmed in under three seconds via smart UX and API integration.

-90%

Support Inquiries
Instant eligibility answers reduced repetitive support inquiries about service areas.

28%

Eligibility Conversion Rate
Eligibility checkers completed next step at a higher, sustained rate.

97%

Address Autocomplete Accuracy
Smart UX and API integration reduced form errors and duplicate entries.

48h.

City Page Launch Time
Operations added new service cities quickly using scalable CMS architecture.

+40%

Increase In Qualified Leads
New address checker captured qualified leads and routed them to next steps.

<3s.

Lightning-fast Location Validation
Eligibility confirmed in under three seconds via smart UX and API integration.

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Result

Homebound’s address checker proved to be a powerful funnel, driving a 40% increase in qualified leads by effectively identifying and capturing users who were the right fit for its services. Thanks to smart UX and seamless API integration, customers could validate their location in under three seconds, creating a frictionless experience. This efficiency also led to a 90% reduction in customer support inquiries, as users no longer needed to contact support just to confirm service availability. While the system demonstrated high CMS scalability, it remained less developer-friendly, highlighting both its strengths and areas for improvement.

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The Workloop

Let's build something amazing together

We believe great things are built together through open dialogue, thoughtful design, and a focus on what truly matters to your business. Ready to begin? Let’s connect and start the conversation.

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